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The 2018 Lincoln Navigator is a $100,000 Luxury Yacht for the Road

Is the fully equipped 2018 Lincoln Navigator worth its $101,000 asking price?

In this clip, watch automotive journalist Doug Demuro, founder of the 1.3 million-subscriber Doug Demuro YouTube channel, perform a walkthrough of its interior and a test drive.

Debuting in 1998 as one of the earliest luxury SUVs, the 2018 Lincoln Navigator’s crazy $100K sticker price includes the same 450-horsepower V6 found in the Ford Raptor. Its luxury-yacht style interior appointments include oddities such as a “split adjustable thigh bolster,” four-way adjustable headrests, 20-plus seating controls, and the choice of four non-standard driving modes – Conserve, Excite, Slippery and Deep Conditions. Interior ambient lighting choices even come with the choice of ‘lilac.’

Unfortunately, Lincoln has been dogged by poor reliability and weak brand recognition in recent years. Would depreciation bring its value to $50,000 after three years?

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