Nissan is showcasing the eighth annual “Heisman House” marketing campaign to carry us through the college football season.
This year, three new members are joining the fake fraternity, with 2018 first round draft pick Baker Mayfield, two-sport legend Bo Jackson, and former University of Miami quarterback Gino Torretta moving in.
Several 15- to 45-second sports will feature several stars competing in key skills, including planting flags to claim kitchen food and winning at board games while promoting Nissan’s latest models, including the new 2019 Altima, Titan, Kicks, Rogue, and GT-R, along with its Intelligent Mobility brand.
Nissan Heisman House | Calling All Heismans
Nissan Heisman House | Sandwich
Nissan Heisman House | Board Games
“The Heisman House campaign has proven to be a tremendous opportunity for Nissan to creatively feature our robust vehicle lineup and innovative technology in front of the massive audience that is college football fans,” said Jeremy Tucker, VP of marketing communications and media.
“This year, with a strong ad focus on Nissan Intelligent Mobility and our Titan pickup – featuring America’s Best Truck Warranty – we’re taking the campaign to new heights with one of our most star-studded casts ever.”