Nissan has gone all-out with branding, launching the Nissan Color Studio, a customization game to promote its newest compact crossover, Kicks.
The Nissan Color Studio allows fans to customize the Kicks with the choice of seven exterior paint colors, and 12 trim pieces which include black, orange, red, blue, and white options. Accessories are also represented, with floor mats and door sill protectors all ripe for the taking.
The Kicks marks Nissan's replacement to the Juke, as well as its newest nameplate in seven years. Debuting at the 2017 Los Angeles Auto Show, it competes in the highly competitive subcompact SUV segment alongside (arguably) class leaders Kona, CX-3, HR-V, and Niro.
Identity-wise, it is a strict errand runner, with only 125 horsepower and front-wheel drive, degraded somewhat by its poor 33 mpg combined rating, surprisingly low for a vehicle that size.