Nicki Minaj and Tidal Embark on Mercedes A-Class Campaign


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In partnership with music streaming service Tidal, Mercedes has featured Nicki Minaj in their latest advertising campaign for the $38,000 A-Class.

Watch its latest commercial, Just Like You, below.

The A-Class' interior features lockable doors via smartphone, voice-controlled climate system, as well as a large infotainment screen flanked by illuminated vents. Mercedes' "me" and "mbrace" connectivity suites also make brief appearances.

Tidal is a subscription-based high-fidelity streaming service co-owned by artists, including Jay-Z, Jason Aldean, and Nicki Minaj.

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Mercedes plans to integrate Tidal into all A-Class models by the end of 2018.

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