Ford is kicking off a new ad campaign, “Built Ford Proud”, paying tribute to its 115-year history of “building great vehicles” and ushering a new mission of introducing smart vehicles to the masses.
In collaboration with advertising agency Wieden & Kennedy, the multi-channel campaign will begin with new TV spots airing during NCAA football season, with crossover into digital and print ads.
The ad will focus on its new Ranger, Escape, and Explorer vehicles, with six brand ads and two retail TV spots in all.
Check out the spots below.
“Every Ford employee I know comes to work each day proud to drive a Ford vehicle and to build great products, services, and experiences for our customers,” said chief marketing officer Joy Falotico, in a statement. “That’s at the heart of this campaign.”