Instead of paying for every drive, Lyft users can pay weekly with a slick new subscription.
Like other extreme users, I’ve been offered a subscription to @lyft. Confusing communications (not sure how much it actually costs for what) between this push message and the links etc. pic.twitter.com/fdOHay7TWy
— zachary jean paradis (@zacharyparadis) March 16, 2018
There are added tiers for power users at $250, $300, and $400 a month respectively, capping at 60 rides. In all, the selective messaging by Lyft appears to a data collection play to learn how much its most frequent users are willing to pay for a subscription service.
Your Lyft is Arriving Soon?
?We?re always testing new ways to provide passengers the most affordable and flexible transportation options. For the past few months, we?ve been testing a variety of All-Access Plans for Lyft passengers,? said the company in a statement.
No word when and if the ride-sharing company plans on launching it to a broader audience nor the number of pricing structures.