Pay tribute to Chevrolet and 100 years of building trucks.
At the annual Chevrolet Performance Media Reception, marketing director Sandor Piszar introduced a new, radical custom 1967 C10 pickup alongside racing legend Jeff Gordon.
Since 1918, there have been over 85 million Chevrolet trucks sold.
To celebrate both milestones, Chevrolet is producing Centennial Editions of the Silverado and Colorado, including this iconic 1967 C10 short-box clad in an aggressively-styled Centennial Blue with a white interior.
This in-house restoration is powered by a GM ZZ6 crate engine delivering 405 horsepower and 406-pound-feet of torque with four-speed automatic transmission, coming straight from the Chevrolet Performance Parts Catalog.
Featured prominently at 2017 SEMA, the C10 Short Box also sports numerous blue bowtie emblems, wide custom wheels, and a lowered performance suspension.