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Chemical Producer BASF Predicts Future Popular Car Colors

Images via BASF

Chemical producer and marketer BASF has unveiled new research that predicts popular future car colors.

Part of its annual Automotive Color Trends 2018-2019 report, BASF has come up with 65 colors predicted to become popular across multiple regions.

Among its high-level findings are blue as a replacement to white, black, and silver/gray, today?s most popular colors, a byproduct of our constant exposure to blue lighting from cell phones among other consumer behaviors that are believed to influence taste over time.

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A second red color, ?Kleur,? is also predicted to rise in popularity, due to its high self-driving LiDAR visibility, reflective of the growing popularity of self-driving cars. Self-driving cars require more visible colors to make it more noticeable with its light-based mapping systems.

Other vehicles will sport more ?energy efficient? lighter colors in warmer regions.

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