Bumping the already-stalled production from 5,000 to 6,000 Tesla Model 3 vehicles per week, huh? Sounds legit.
Someone in Tesla?s public relations department is doing a pretty awesome job of keeping us enticed. From hearing stories about shutting down production for a bit because of lack of manpower to Elon Musk promising an electric pickup truck, to shooting roadsters into space, the goings on over at the Silicon Valley car tech company are almost exhausting.
And now, amidst a million things going on, Reuters is reporting that Elon Musk is promising 6,000 Tesla Model 3 vehicles per week by the end of June. This is an uptick from the originally promised 5,000 units per week to make room for a margin of error.
Pause, Go, Then Hold On, Then Go Again
The company is adding another shift to its assembly line, and body and paint shops, to meet the demands of Tesla Model 3 production. The news about this Musk-esque turn comes only one day after the company suspended production for the Tesla Model 3; a planned pause to improve automation and address bottlenecks, the company stated.
Investors who have a stake in Tesla have probably chewed their fingernails and toenails down to the base with the ups and downs in production. Seriously, at this point there?d better be a hunk of cheese at the end of this maze. The future of the company rests on the profitability of the Tesla Model 3, and while pre-orders are healthy, production needs to be delivered while also addressing other controversies like a failed Autopilot system that led to a recent fatality.
In a letter to employees sent out last week, Musk said that Tesla had built over 2,000 Tesla Model 3 vehicles per week for three weeks. But with missed deadlines, interruptions in production, and a billion other projects on the table for the company?s leader the promise for 6,000 vehicles per week seems…unlikely-ish.