A slew of recent product has allowed McLaren to hit a major sales milestone in North America.
McLaren Automotive might be best known for its ‘90s supercar, the McLaren F1, or its current P1 hypercar, but like any other automaker, the more affordable and attainable cars have helped sales boom.
Showing how fast the brand is growing, McLaren Automotive just celebrated its 5,000th sale in North America – a pretty big feat for a low-volume automaker.
McLaren Automotive is the successor to McLaren Cars, which built the McLaren F1 from 1992 to 1998. The company was reformed as McLaren Automotive in 2010, and sales began in North America in December 2011 with the MP4-12C.
Since then, the model lineup has expanded to six cars, and the milestone vehicle was a Silica White 570S Spider sold to a customer in California.
“From small beginnings back in 2011, we have firmly established the McLaren range of sportscars and supercars as class leaders that appeal to a wide range of discerning enthusiasts. The 570 series has become a strong seller, helping us double our sales, and the accolades bestowed on the new McLaren 720S have helped create a backlog of orders that we will fill during 2018,” said Tony Joseph, McLaren North American president.
McLaren isn’t resting on its laurels either. Through the brand’s Track 22 business plan, McLaren will introduce 12 new models by 2022. By that time, half of its models will offer hybrid electric powertrains, but unlike other high-performance automakers, don’t expect a crossover or SUV from McLaren anytime soon.