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Kia Teases Us with New Super Bowl Ad Featuring Racing Legend Emerson Fittipaldi

Kia teased its newest Super Bowl ad on YouTube, wooing audiences with the tagline “Feel Something Again.”

In this 15-second clip, a mystery driver is seen starting the engine of a red Stinger GT2 at an abandoned racetrack. Brazilian racing legend Emerson Fittipaldi makes a cameo, leaning against a second, silver Stinger to its left. As the clip ends, the two-time Formula One and Indy 500 champion gives a discerning nod to the red Stinger.

Who is driving the red Stinger? Are they going to race? We had to wait until February 4th to find out, sometime during a Super Bowl LII third-quarter commercial break.

And this is what we learned:

Okay then! Not what we were expecting, but a memorable car commercial nonetheless.

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